It should be well known that my favorite commercials out right now are the Gieco caveman commercials. They use situation comedy to explain how easy it is to buy car insurance on their website with the phrase “So easy, a cave man could do it”. As it turns out they cavemen out there get a little upset and go on the news or talk to their therapists about it. These commercials are so funny and in a way endearing that ABC has decided to chronicle the exploits of these cavemen as they fight prejudice and stereotypes in a new sit-com. There’s not much in the way of details yet, but SCI FI Wire has a quick write up.
ABC has plans to turn a series of quirky commercials for insurance provider Geico which revolve around a number of indignant cavemen into a half-hour comedy pilot, Variety reported. Taking its cue from the ads, Cavemen centers on three prehistoric men who must battle prejudice as they attempt to live as normal 30-somethings in modern Atlanta.
The Atlanta location just makes it more interesting.
This one is either going to be brilliant or suck rotten eggs. I looking forward to seeing how it turns out and if Tina’s worth all the fuss….